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The Top Metrics to Track in Your RFP Response Process


Responding to an RFP is much like rowing a boat.

It can be done alone but is much more effective when done with two parties. Together the two rowers reach their end goal much faster, with a balance in expended energy– the sunny day at the end of their journey is one they can enjoy together. When sales and proposal teams work in collaboration with each other, the RFP response process works much the same.

Collaborative Processes for the Win

Proposal teams rely on their sales teams to act as gatekeepers for incoming RFPs, sales teams rely on their proposal teams to effectively manage the response process, and SMEs are needed by both teams to create content contained in each RFP response. Still, many businesses struggle to shed light on the invisible gears that move an RFP process along.

Metrics are Powerful Enablers of Progress

It can be difficult to gauge how successful (or unsuccessful) these collaborative processes actually are, make agile changes where needed, and predict efficiency for scale.

The question is, how can we go deeper than the regular progress updates? How can you assess if your collaborative processes are actually working?


Metrics are powerful enablers of progress and strategy. Metrics give proposal managers the power of data to provide feedback to sales teams, assess current processes in place, address and prevent roadblocks, and make long-term projections.

In this eBook, we’ve put together a list of critical metrics to track that will empower your RFP response process with data. You will gain new insights on how to use data to support your operations and how to keep all parties involved in your response process aligned.

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